Benefits of a Tournament Profile
How to create a Tournament Profile
How to get the most from your Tournament Profile

Benefits of a Tournament Profile

“Profiles” on UR7s.com are more than just profiles. They’re comprehensive micro-sites, which provide you with all the functionality of an advanced website. More than that, a UR7s.com profile provides you with a targeted and aggregated rugby sevens audience to promote to and tap into, as well as tools to help you manage your event and communications. UR7s.com is yours to leverage – you can get out of it as much as you’re willing to put in.

• gain greater exposure to attract teams, footfall, sponsors and buzz
• create greater leverage for discussions with potential sponsors
• provide more assets and value for your sponsors
• communicate with the sevens community through your tournament notice board, messaging and blogs
• bring your micro-site to life by uploading photos & videos

We’re working on a host of additional added-value features to help with tournament administration that we’ll keep you in the loop with.

How to create a Tournament Profile

Before setting up your tournament profile, first make sure you have registered your personal profile on UR7s.com. To do this, select ‘register’ on the homepage and follow the instructions.

Now that you are a member of the world online rugby sevens community, it’s time for you to put your tournament on the map and start giving it some exposure. Follow these 3 simple steps to get up and running:

1. Once you have logged into your personal profile, select ‘my page’ from the UR7s.com homepage. Once you are on your page, scroll down about half way and select the option ‘create your tournament now’. Once you have selected this you will be taken to the tournament creation page.
2. The information that you enter on the tournament creation page is very important, as this is what’s seen on your tournament’s profile. It’s all pretty straight forward - four things to note in particular:
   
   • The “alias” is what you want the “xxx” in your www.ur7s.com/tournaments/xxx profile url to be.
   • In the “Description”, sell your tournament to your fellow users. What is it that you want someone to know about your tournament when they first come across it? First impressions and all that…
   • In the “Location” option if possible enter your postcode in the box on the top right hand corner of the world map. This will make sure the ‘pin’ on the world map is in exactly the right place, as teams/players/spectators will use this to obtain directions to your tournament.
   • When uploading your tournament logo, you are giving a cropping option – the area that you select for cropping will be what is viewable in areas of the site other than your profile itself.
3. Once you have completed the tournament details, hit submit and your tournament will appear on UR7s. However, do not stop here. As your tournament will be new to UR7s.com, its profile will receive a lot of traffic straight away. To make the most of this traffic, you should try and fill out your profile as quickly as possible with other information, photos, video clips or a blog telling us all what you’re about – so that there is something more than just the basic information to entice people back to your profile and to talk about your tournament.

How to get the most from your Tournament Profile

In short, the more proactive you are with your tournament profile and throughout UR7s.com, the more exposure you will receive.

Every time you upload videos, photos and notices, every time you post a blog or enter discussion in the forum, you will appear elsewhere on UR7s.com. Tournament blogs will automatically appear on the homepage, the best videos will be featured and the more proactive you are across the site, the better your chance of being a Featured Tournament.

Furthermore, the more teams that have connected with your tournament profile as a “Competing Team” and the more media they upload with your tournament tagged, the more exposure your tournament will receive through those teams’ activity. So as well as regularly blogging and adding videos yourself, encourage participating teams and players to blog and upload media about you – and to make sure they tag your tournament.

We’ve set out the 4 most important tools in your tournament profile and a few tips on getting the most out of them below. If you have any further questions on how to get the best out of UR7s for your tournament email us on tournaments@ur7s.com.

1. Media
   Perhaps the most important section of your tournament profile is the media section. Here you can upload video, audio and photos of past tournaments. As you upload these they will also appear in the photo and video landing pages directing users back to your profile. The best footage will remain on the photo and video landing pages as featured or most popular media.
2. Blog
   The tournament profile blog is the most efficient way to get a message out to the rugby sevens community and gain immediate homepage exposure. Popular topics the blog section is used for include:
   
   • Let it be known that there are places left for teams.
   • Talk about progress and key milestones in the build up to your event – sponsors coming on board, teams signing up, etc.
   • Review the tournament immediately after the event and thank all those involved, including sponsors and teams.
3. Notice Board
   Finally the notice board is an important tool to be used to post documents or more static information about your tournament. This might include directions, the team registration form, the draw for the tournament, the schedule, accommodation options, or any such information that you deem teams/players/spectators should know about your day of 7s. Often Tournament Directors will post an item in the notice board and then blog about it to draw greater attention to it.
4. Competing Teams
   You should encourage all teams participating in your tournament to register on UR7s.com (if they haven’t already) and join your profile as competing teams. The more teams you have as “competing teams” on your profile, the more activity your tournament profile will see, the more media you will be tagged in and so the more exposure you will receive.

UR7s.com is yours to leverage. It has been designed to help you manage, develop and grow your tournament. Utilise it as much as you can - you will get out of it as much as you’re willing to put in.

tournaments@ur7s.com
For everything 7s