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Tickets for the 2010 Hong Kong Sevens have sold out in under 24 hours after going on sale at the start of the weekend.

With strong demand from local and overseas audiences, the Cathay Pacific/Credit Suisse Hong Kong Sevens expects to welcome 120,000 visitors from March 26-28.

As in the past, the HKRFU made 5,000 tickets available to the members of the public who are not directly involved in local rugby. Combined with ticket sales to members of local rugby clubs and other rugby stakeholders fully 75% of the 40,000 event tickets were sold to Hong Kong residents.

Although ticket prices have increased from the last year the additional revenue generated by the rise has been earmarked for the development of additional rugby and sporting facilities in Hong Kong.

In recent years, the HKRFU has invested HK$65 million into local facilities development, including its tenancy of King's Park Sports Ground, which not only hosts rugby but other sports such as softball and the Yau Yee league football, as well as the Sandy Bay Sports Ground. The HKRFU is currently examining the possibility of supporting new projects, including the development of a community sports ground in Tin Shui Wai.

"We believe the increase is a manageable one and that the price of a Sevens ticket remains excellent value for a three-day long international event in Hong Kong," said John Jackson, General Manager of the HKRFU.

"The additional revenues generated from this increase will be channelled directly into our facilities fund, which will allow us to continue our strategic investment into sporting facilities in Hong Kong," added Jackson.

Fiji ended a 10 year drought in Hong Kong to to win last year's tournament, beating South Africa 26-24

Buy Hong Kong Sevens through Viagogo.