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USA Sevens and the Atlantic Coast Rugby League have announced a long-term partnership specifically centered around a tournament that kicks-off this weekend.

The Atlantic Coast Invitational Rugby Sevens Tournament (11-12 September) in Greensboro aims to build on the value of rugby sevens by leveraging traditional collegiate sports conferences to increase legitimacy and support for the sport.

USA Sevens’ partnership with the Atlantic Coast Rugby League and potential partnerships with other conferences will continue to strengthen the sport as a viable collegiate sports asset.

“The pathway that the Atlantic Coast Rugby League is taking in staging the inaugural Atlantic Coast Invitational Rugby 7s Tournament is exactly on par with the goals of USA Sevens - traditional conferences, universities and rivalries have appeal to sports fans, media and sponsors across the board, and we are excited to be partnering with them,” said USA Sevens Tournament Director, Dan Lyle.

“The Atlantic Coast Rugby League is thrilled to be partnering with USA Sevens around the Atlantic Coast Invitational, added Patrick Kane, Atlantic Coast Invitational Tournament Co-Director.

“USA Sevens has demonstrated that they fully understand the importance of college rugby to the overall growth of the game in this country and they've also shown, with the College Championship Invitational, that they can stage fantastic collegiate rugby events. With the City of Greensboro fully supporting our event and USA Sevens now on board, the future of the Atlantic Coast Invitational Rugby Sevens Tournament is very bright."